Technology is increasingly making restaurant marketing easier. If you have a smartphone, a story to tell, and of course a Facebook or Instagram profile, you can attract and retain customers for your business like never before . These are tools for making live video on both platforms. They are changing the way restaurants communicate with their customers.
Today, it is possible to publish content on both social networks that makes it possible to establish direct, close and much more human contact with customers in order to attract them and retain them much more effectively.
Want to increase your bookings with live videos? Hit play!
Facebook Live
It is a tool for transmitting live videos from the Facebook application, through which client-followers can comment in real time. Ideal for interacting with customers directly, greeting them, answering them, etc.
Unlike other social networks, these videos remain posted on the restaurant’s profile so that they can be re-shared at any time. Another key advantage is that you can segment the customers the videos are aimed at for maximum efficiency.
With Facebook live , you can promote all the news of your establishment, the events , the changes of decoration and of course all the modifications of the menu.
Facebook live also allows you to hold weekly meetings with your customers , in which the chef of your establishment offers culinary advice. Thus, customers continue to follow your publications.
Facebook live is also great for introducing your staff . You can offer transmissions in which your team members share anecdotes, recall great moments in the establishment, talk about their favorite recipes, recommend dishes from the menu, and more. One thing is certain, if they know your staff, your customers will identify with the team as well as with the personality of your restaurant and will come back regularly.
You also have the ability to engage customers by asking them questions about their meal at your establishment and posting live videos. In addition, if you identify them, your posts will be shared with their followers, a way to attract new customers.
Always remember to make a call to action by inviting followers who watch your transmissions to reserve a table in your restaurant through the reservations button on your Facebook profile.
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Instagram Stories
This is an Instagram feature for posting live videos and photos along with text and graphics. Posts appear at the top of the screen. Impossible not to see them! Ideal for having a direct impact on your client-followers! In this case, the posts disappear after 24 hours . It is therefore more direct and less formal content.
In restaurant marketing , Instagram Stories is used to tell stories about the day-to-day life of the establishment and make customers dream . Through sequences of images or videos, you have the opportunity to present the work of your team, the products that have just arrived, the new recipes, etc. With a touch of creativity and enthusiasm, the possibilities are limitless.
Imagine the impact a story told could have on multiple live videos of your menu recipe preparation, where you would present mouth-watering and steaming dishes, just before serving time . You would definitely increase the chances of being sold out that day.
You can also accompany your videos with a text inviting you to visit your Instagram profile, click on a link to your website or your TheFork profile, in particular to make an instant reservation.
Cross-advertising on these different social networks is also a good way to promote your establishment. For example, you can post a short video on Instagram stories encouraging your followers to check out one of your events on Facebook Live. Thus , you will retain customers on two channels at the same time .
The keys to the success of this content in restaurant marketing:
Respect a broadcast frequency. It is necessary to regularly post videos. So customers get used to these posts and you create an expectation. Even more so when it comes to cooking! So you can post videos every day on Instagram Stories, share your posts on Facebook Live every week or according to events in your calendar.
Have a clear goal. At first you can test videos, but once you get familiar with these tools make sure that your posts have a specific purpose like promoting something new, attracting customers to an event, increasing bookings, getting new ones. followers, etc.
Publish spontaneously. Artificial publications no longer sell. Customers today feel more drawn to real posts, to the most real stories possible that make an emotional connection . Think of the difference between a slow, boring video of preparing a dish and a live video of making that same recipe in your kitchens while serving. Adrenaline is also good for selling!
Give an artistic touch to your publications. Customers these days are very accustomed to this type of audiovisual content, so careful consideration of the language, messages, lighting and setting is recommended to make posts both natural and engaging. With a little practice and creativity, you are sure to be successful in marketing your restaurant.
Ultimately, these tools allow you to get closer to your customers , to know their lives better, to be part of their daily lives, to share their consumption habits in order to retain them. Are you convinced? Hit play and get ready to increase your bookings.
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