• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Sawaddee Restaurant Guide

Main navigation

  • Home
  • Marketing
  • Management
  • Tips
  • About Us
  • Privacy Policy
  • Contact Us

Live Restaurant Marketing Videos

November 3, 2021 by Oliver Leave a Comment

Technology is increasingly making restaurant marketing easier. If you have a smartphone, a story to tell, and of course a Facebook or Instagram profile, you can attract and retain customers for your business like never before . These are tools for making live video on both platforms. They are changing the way restaurants communicate with their customers.

Today, it is possible to publish content on both social networks that makes it possible to establish direct, close and much more human contact with customers in order to attract them and retain them much more effectively.

Want to increase your bookings with live videos? Hit play!

Live Restaurant Marketing Videos

Facebook Live

It is a tool for transmitting live videos from the Facebook application, through which client-followers can comment in real time. Ideal for interacting with customers directly, greeting them, answering them, etc.

Unlike other social networks, these videos remain posted on the restaurant’s profile so that they can be re-shared at any time. Another key advantage is that you can segment the customers the videos are aimed at for maximum efficiency.

With Facebook live , you can promote all the news of your establishment, the events , the changes of decoration and of course all the modifications of the menu.

Facebook live also allows you to hold weekly meetings with your customers , in which the chef of your establishment offers culinary advice. Thus, customers continue to follow your publications.

Facebook live is also great for introducing your staff . You can offer transmissions in which your team members share anecdotes, recall great moments in the establishment, talk about their favorite recipes, recommend dishes from the menu, and more. One thing is certain, if they know your staff, your customers will identify with the team as well as with the personality of your restaurant and will come back regularly.

You also have the ability to engage customers by asking them questions about their meal at your establishment and posting live videos. In addition, if you identify them, your posts will be shared with their followers, a way to attract new customers.

Always remember to make a call to action by inviting followers who watch your transmissions to reserve a table in your restaurant through the reservations button on your Facebook profile.

Restaurants On Valentine’s Day: How To Fill The House?

Instagram Stories

This is an Instagram feature for posting live videos and photos along with text and graphics. Posts appear at the top of the screen. Impossible not to see them! Ideal for having a direct impact on your client-followers! In this case, the posts disappear after 24 hours . It is therefore more direct and less formal content.

In restaurant marketing , Instagram Stories is used to tell stories about the day-to-day life of the establishment and make customers dream . Through sequences of images or videos, you have the opportunity to present the work of your team, the products that have just arrived, the new recipes, etc. With a touch of creativity and enthusiasm, the possibilities are limitless.

Imagine the impact a story told could have on multiple live videos of your menu recipe preparation, where you would present mouth-watering and steaming dishes, just before serving time . You would definitely increase the chances of being sold out that day.

You can also accompany your videos with a text inviting you to visit your Instagram profile, click on a link to your website or your TheFork profile, in particular to make an instant reservation.

Cross-advertising on these different social networks is also a good way to promote your establishment. For example, you can post a short video on Instagram stories encouraging your followers to check out one of your events on Facebook Live. Thus , you will retain customers on two channels at the same time .

The keys to the success of this content in restaurant marketing:

Respect a broadcast frequency. It is necessary to regularly post videos. So customers get used to these posts and you create an expectation. Even more so when it comes to cooking! So you can post videos every day on Instagram Stories, share your posts on Facebook Live every week or according to events in your calendar.

Have a clear goal. At first you can test videos, but once you get familiar with these tools make sure that your posts have a specific purpose like promoting something new, attracting customers to an event, increasing bookings, getting new ones. followers, etc.

Publish spontaneously. Artificial publications no longer sell. Customers today feel more drawn to real posts, to the most real stories possible that make an emotional connection . Think of the difference between a slow, boring video of preparing a dish and a live video of making that same recipe in your kitchens while serving. Adrenaline is also good for selling!

Give an artistic touch to your publications. Customers these days are very accustomed to this type of audiovisual content, so careful consideration of the language, messages, lighting and setting is recommended to make posts both natural and engaging. With a little practice and creativity, you are sure to be successful in marketing your restaurant.

Ultimately, these tools allow you to get closer to your customers , to know their lives better, to be part of their daily lives, to share their consumption habits in order to retain them. Are you convinced? Hit play and get ready to increase your bookings.

Filed Under: Marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Take Papasurvey 2022 | Papa Murphy’s Survey to Get Free Pizza
  • TJMaxxFeedbackTJMaxxFeedback Survey 2022 | Complete Steps To Win $500 Gift Card
  • How To Participate In Tell Culvers SurveyHow To Participate In Tell Culvers Survey | Complete Details
  • Mcdvoice Survey With Receipt | Take The Survey & Win Free Coupon
  • USPS Survey - Win 20% Off Coupon CodePostalexperience.com/pos | USPS Survey – Get 20% Off Coupon Code
  • Crackerbarrel Listens SurveyCrackerbarrel Listens Survey | Full Guide – Win 100$ Gift Card
  • Wecare riteaid SurveyWecare.riteaid.com Survey | Detailed Guide – Win $100 Cash Prize
  • Food Lion Surveywww.talktofoodlion.com | Food Lion Survey 2022 – Win $500 Gift Card
  • My BK Experience SurveyMy BK Experience Survey Free Whopper | Detailed Guide
  • How To Complete Global Subway SurveyHow To Complete Global Subway Survey | global.subway.com – Get Discount

© Copyright 2021 - 2022 | Sawaddee Restaurant Guide · All Rights Reserved

  • Terms of Use
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Read More
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT