If you shop at Shoppers Drug Mart often — maybe grabbing prescriptions, a few cosmetics, or that last-minute carton of milk — you’ve probably seen the small line at the bottom of your receipt inviting you to visit www.surveysdm.com. And if you’ve ever wondered whether that little link is worth your time, here’s the truth: in 2025, the Shoppers Drug Mart Customer Satisfaction Survey is one of the simplest ways Canadians can enter for a chance to win $1,000 in gift cards or 1,000,000 PC Optimum™ points.
This guide walks you through how the survey works, who’s eligible, what you actually win, and what has changed for the 2025 contest cycle. Everything you’ll read below comes directly from the newly updated official rules.
What Is www.surveysdm.com?
www.surveysdm.com is the official Shoppers Drug Mart & Pharmaprix customer feedback portal. It’s where customers can complete a short survey about a recent shopping experience. The purpose is simple: Shoppers Drug Mart wants to better understand the in-store service, product availability, checkout flow, and overall customer satisfaction.
The survey doubles as your entry into Shoppers Drug Mart’s 2025 Customer Satisfaction Survey Contest, which runs for the entire calendar year — January 1, 2025 to December 31, 2025.
Two winners are selected every month across Canada, creating 24 prize opportunities throughout the year.
The Rewards: What You Can Win
Every confirmed winner gets to choose one of two prizes:
A $1,000 Shoppers Drug Mart / Pharmaprix Gift Card
Ideal if you prefer shopping in-store for essentials, beauty products, OTC medications, and snacks.
1,000,000 PC Optimum™ Points (Approx. $1,000 value)
Perfect for those who prefer flexible point redemption at Loblaws banner stores, Real Canadian Superstore, No Frills, and of course Shoppers/Pharmaprix.
Both prize choices have an approximate value of $1,000 CAD.
There are two winners per month, meaning 24 prizes total for the 2025 contest period.
Who Can Enter (Eligibility Rules)
According to the official rules:
You must be a legal resident of Canada.
You must be the age of majority in your province/territory.
Employees of Shoppers Drug Mart, Pharmaprix, Loblaw, the contest administrator (RMG), and their families are not eligible.
If you live anywhere in Canada — whether that’s Toronto, Edmonton, Vancouver, St. John’s, or a small town in between — you’re welcome to participate.
How the Survey Works (Step-by-Step Guide)
Here’s the Canadian-journalist walk-through — the same way a reporter would take notes while completing it.
1. Buy Something at Shoppers Drug Mart or Pharmaprix
Your receipt must be less than 7 days old when you take the survey.
At the bottom of the receipt, you’ll see a survey invitation with a link to www.surveysdm.com.
(If you didn’t make a purchase, don’t worry — there’s a no-purchase option explained later.)
2. Go to www.surveysdm.com
You’ll see two Shoppers banner options depending on region:
www.surveysdm.com / www.surveysdm.ca (Canada except Quebec)
www.pharmaprixsondage.com (Quebec)
All lead to the same official survey system.
3. Enter the Details From Your Receipt
You’ll be asked to confirm information from the printed invitation. This ensures the feedback corresponds to the correct store and date.
4. Complete the Short Survey
This portion is brief — typically a few minutes.
When you finish this part, you automatically earn 1 entry into that month’s prize draw.
5. (Optional) Answer Additional Questions for Bonus Entry
If you choose to answer extended questions, you’ll receive 1 additional entry, for a maximum of 2 entries per receipt.
There is also a limit of 5 entries per person per Monthly Draw Period.
6. Submit Your Contact Details
You must provide your:
- First name
- Last name
- Phone number
This is required so Shoppers Drug Mart can contact winners.
If you choose the PC Optimum™ prize, the points will only be awarded if you are the authorized PC Optimum account holder.
No Purchase? You Can Still Enter.
A no-purchase-necessary entry route exists.
Simply visit the same survey link and select “Don’t have a receipt.”
You will still complete a short survey and will still be entered into the applicable monthly draw.
This keeps the contest open and equitable for all Canadians.
How Winners Are Selected
Winners are drawn monthly by the contest administrator (RMG) in Toronto.
Each month has a defined draw period and draw date. For example:
- January entries → Drawn February 10, 2025
- February entries → Drawn March 10, 2025
- …and so forth through January 8, 2026 for the final draw.
If you’re selected, Shoppers will make at least two attempts to contact you within seven business days.
If they can’t reach you within 15 business days or the communication bounces back, the prize is forfeited.
To officially claim your prize, you must:
Answer a skill-testing math question (a Canadian legal requirement)
Visit a designated store to sign declaration paperwork
If you fail to meet these steps, the prize is not awarded.
A Quick Note About Shoppers Drug Mart
Founded in 1962, Shoppers Drug Mart has grown into one of Canada’s most trusted health-and-wellness retailers — a familiar stop for pharmacy services, cosmetics, household essentials, and increasingly, groceries. With more than 1,300 locations nationwide, the brand operates with a unique franchise-style model through its local Associate-Owners.
The www.surveysdm.com program is a direct extension of that “local store leadership” philosophy — using customer feedback as real-time data to shape staffing, pharmacy service, inventory, and in-store improvements across Canada.
Why Shoppers Drug Mart Runs This Survey
According to the contest documentation, the survey is designed to collect feedback on:
- customer experience
- service quality
- store cleanliness
- staff interactions
- overall satisfaction
The dual benefit is clear:
- Customers get a chance to win substantial monthly prizes.
- Shoppers gets reliable insight into what’s working — and what’s not — at the store level.
Frequently Asked Questions (FAQs)
1. Is www.surveysdm.com legit?
Yes. It is the official Shoppers Drug Mart / Pharmaprix customer survey website, as listed in the official contest rules.
2. How many entries can I make per month?
You can make up to 5 entries per Monthly Draw Period.
3. Do entries carry over to the next month?
No. Entries only apply to the month they were submitted.
4. What’s the value of the 1,000,000 PC Optimum points?
Approximately $1,000 CAD.
5. Do I need to be a PC Optimum member to win?
Only if you choose the PC Optimum points prize. Otherwise, you can choose the $1,000 gift card.
6. How long does the survey take?
The core survey is short — usually just a few minutes. Extended questions are optional.
7. What if I don’t have a receipt?
Select “Don’t have a receipt” to enter without purchase.
8. How will I know if I won?
Shoppers Drug Mart will attempt to contact you via phone within seven business days of the draw.
Official Contact Details
For any questions about the www.surveysdm.com survey or the 2025 Customer Satisfaction Contest, you can reach Shoppers Drug Mart through the following official channels:
sdm
Customer Support
1-800-746-7737
Survey Phone Line (IVR Entry)
1-800-701-9163
sdm
Official Survey Websites
- www.surveysdm.com
- www.surveysdm.ca
- www.pharmaprixsondage.com (Quebec)
- sdm
customer.service@shoppersdrugmart.ca
Corporate Office (Shoppers Drug Mart Inc.)
243 Consumers Road, Toronto, ON, M2J 4W8
Final Word
The www.surveysdm.com survey is one of the simplest, most transparent customer contests running in Canada in 2025. With monthly draws, a straightforward entry process, and meaningful prizes, it’s an easy way to turn an ordinary shopping trip into a shot at a $1,000 reward.
Whether you shop at Shoppers for prescriptions, cosmetics, or just to grab a quick snack, don’t ignore the little survey link on your receipt. Your feedback matters to the brand — and it might just win you something big.